Client
Anamala Handlooms
Challenge
Present the handloom craft, cotton and weaving process behind Anamala Handlooms.
Strategy
Follow the weaving process through close-up images and on-screen captions.
Creative idea
A journey from thread to cloth, with the weave and its makers at the centre.
Production
A 42-second brand film featuring looms, cotton thread and finished fabric.
Results
The supplied brand film is featured above; no campaign metrics were provided.
