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Insight — Brand Identity

To Know Ourselves Better

Insight
Client
Insight
Challenge

Express a thoughtful brand promise in a friendly, approachable visual identity.

Strategy

Use a recognisable human profile and tree motif to make the idea of insight tangible.

Creative idea

A tree within a profile, paired with the line ‘To know ourselves better.’

Production

The supplied Insight wordmark, emblem and tagline artwork.

Results

The supplied logo artwork is featured above; no campaign metrics were provided.

From Insight on Instagram

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